With Betadent Clinic the mission was to develop a visual identity that is elegant, serious and modern, keywords that best represent the business. That was achieved by creating a visual identity system includes a responsive logo design made from 3 layouts: main logo (with a horizontal layout), secondary logo (with a vertical layout) and an emblem.
The final visual identity is represented by a unique symbol that combines a unique symbol of a tooth (to represent the dental activity of the business) with the business’s main initial “B”, along with the business name and slogan. The chosen font was in the style of a geometric sans-serif, to make it serious and modern, and the chosen colours are a gradient gold with black, to make it elegant.
For this project I’ve also designed the stationery design, more exactly the business card and letterheads. All of these are showcased in the following images.
