On this project we’ve had the goal of doing a rebrand for the client’s crêperie business. The reason for the rebranding was that they we’re looking to franchise and wanted a more modern, minimalistic and professional identity. I’ve done that by creating a responsive logo that can adapt to multiple layouts in order to implement the visual identity in a more consistent way. The final layouts included: the main logo (in vertical and horizontal layouts), the secondary logo (without the tagline, in vertical and horizontal layouts) and an emblem.
For this project there was also developed a visual identity manual where the usage of the logo was written clearly with rules of what can be done and what cannot be done. We also have a website under development for the client, that will be added to this project once it’s finalised.
Next you can find a comparison between the old logo and the new logo, along with a gallery of the developed assets.
