On the NM Power (for energy drinks) and NM Drink (for soda drinks) we’ve had the mission to develop a strong and energetic visual identity. The client chose one of my drafts, a wordmark/initials type of logo that used negative space to showcase a minimalistic bolt – the connection with energy – and a blocky strong font.
Client was extremely happy with the visual identity we’ve designed, that he asked us to work on the designs of the can for the energy drinks. The result was really well received and they chose the final design pretty quickly.
Some time after launching their business and finalising the visual identity and can design, the client expanded their products also into soda drinks – NM Drink brand alternate – and returned to us to prepare the alternate logo and 3 more can designs: Cola, Orange and Lime. Results can be seen in the following gallery.
Creative Director, Senior Graphic & Web Designer based in Romania.
