The first goal and step for this project was to build a strong, serious and professional visual identity for the client’s business. I’ve done that by creating a logo design that incorporated the brand’s name inside of a diamond, in a minimalistic style. The choice of a diamond as the representative element has been made to represent strength (dental hygiene), glow and shine (teeth whitening and brand’s name), values that are strongly connected to the client’s business and products.
After the logo design was defined, I’ve worked on developing the packaging designs for the client’s products. The goal here was to create designs that would represent quality and set them as high-end market products.
Once the packaging was ready and the client had finalised the products, I’ve worked on developing a website that would showcase them. The website was built on the WordPress platform, using Elementor and Elementor PRO to create a custom and unique design that would fit the designed visual identity.
The designed elements can be previewed in the following gallery.
