Challenge
The goal was to build the foundation of a visual identity for a newly launched dental clinic — one that reflects a sense of elegance, professionalism, and modernism. The visual direction had to be minimal and clean, while still offering flexibility for future brand applications across print and digital materials.
Approach
Through initial briefing sessions, we aligned on core brand attributes: elegant, serious, modern. These keywords served as the guiding lens throughout the design process.
Logo System
The logo was designed as a responsive identity system composed of:
- A main horizontal layout for standard use
- A vertical logo variation for narrower spaces
- A standalone emblem for compact or decorative placements
The symbol itself is a combination of:
- A stylized tooth shape, directly referencing the clinic’s core service
- The brand’s initial “B”, seamlessly integrated into the shape
- Paired with a geometric sans-serif font, chosen for its clean, modern and trustworthy character
Color & Typography
The chosen palette combines gradient gold with black — a pairing that communicates both elegance and professionalism. The typography and symbol were designed to retain clarity at any size, optimizing the identity for both print and digital use.
Results
- A cohesive visual identity that balances clinical professionalism with a refined, upscale look
- A responsive logo system optimized for multiple use cases
- Print materials that reinforce the brand’s elegance and clarity
“An identity that reflects trust, precision, and a modern approach to healthcare.”
