Challenge
The client was preparing to launch an online wine shop and needed a visual identity that would feel masculine, traditional and serious. The main objective was to create a brand that clearly associates with wine but avoids being mistaken for a winery or wine producer.
Later on, the client returned for a custom landing page design that would promote a new product category – vintage wines – and enhance conversion while remaining consistent with the existing visual style.
Approach
Visual Identity
The project started with a detailed questionnaire to gather insights about the target audience, desired brand tone and visual preferences. Based on this input, I conducted research on the wine industry and sketched out a range of concepts.
The final logo concept was built around the brand name WineIn, inspired by the idea of “wine in a glass”. The symbol represents wine being poured into a glass, forming a custom “W” shape in the pouring path – a visual that blends symbolism, tradition and personalization.
A classic, masculine typeface was paired with the mark to reinforce the brand’s intended tone.
Deliverables included:
- Vector and raster logo exports
- Color and typography recommendations
- A compact visual system for future use
Landing Page Design
When the client launched a new vintage wine category, I was brought back in to design a responsive one-page website to support product discovery and marketing.
The process included:
- Conducting a strategy session to define goals, page content and user flow
- Performing UX research to inform layout choices and prioritization of content
- Wireframing the layout in Adobe XD, presenting a Lo-Fi prototype with clear functionality breakdowns
- Applying the established visual identity and color palette to create a clean, minimal interface
- Including product filters for ease of navigation
- Creating two separate mobile layout options, optimizing for different user preferences and screen sizes
- Delivering a Hi-Fi prototype that was approved on the first try
Final deliverables included a fully documented XD file, design system elements and annotated functionality details for handoff to the client’s developers.
Results
- A unique, brand-aligned visual identity that clearly connects to wine retail without looking like a producer
- A clean, conversion-optimized landing page that preserved the brand’s tone and elevated product presentation
- Improved user experience through structured filters, responsive layouts and mobile-specific enhancements
“Built to balance tradition and usability, this project delivered a full-spectrum identity and digital presence designed for clarity, confidence and growth.”
