Creative Direction

My journey from designer to creative director

In 2017, I founded Brand Creators, a design studio helping small and medium-sized businesses grow through clear, effective visual communication. As Creative Director, I lead branding and web projects from concept to execution, aligning design with business goals.

This role pushed me beyond execution into strategy, creative leadership, and close client collaboration, refining both my design thinking and big-picture vision.

Portfolio

Highlights for creative direction

Since launching Brand Creators, I’ve had the opportunity to lead dozens of projects — from visual identity and web design to custom digital products. Below is a selection of final works where I served as Creative Director, overseeing the development process, guiding teams, and ensuring each outcome aligned with the client’s vision and objectives.

Tasks & Responsibilities

Leading projects from start to finish

In my journey as a Creative Director I’ve had a variety of tasks and responsibilities, from project management, to creative team direction and client communication. All with the purpose of reaching the defined goals for each given project.

Some of these tasks and responsibilities are:

Client discovery calls & meetings

I’ve had many calls and meetings with clients and potential clients, with the purpose of learning more about their business and project goals.

Creating briefing documents

I’ve created briefing documents for a variety of projects. These are sent to clients after project confirmation, to be filled in with more details.

Project management

I’ve managed projects by setting development plans and following through to make sure that deadlines and services qualities are met.

Client direct communication

I’ve held direct communication with the clients before, during and after the development of the project, keeping them up to date with the project.

Leading IT & creative teams

I’ve directed and overseen creative teams in the development of various projects and guided them with the purpose of delivering the best work.

Client project presentations

I’ve held project presentations for clients, where I would showcase work that we’ve put together based on the defined brief and details.

Tools & Resources

Tools I've been using as a creative director

I’m using many tools (apps, software, extensions, plugins etc.) on a daily basis, with the purpose of optimising my workflow and improving the outcomes. I will leave you with a list of some of the tools that I’ve been using or tested for the past years.

Adobe InDesign

I’ve been using InDesign for setting up custom project proposals for potential clients and contracts for clients.

Pipedrive

I’ve been using Pipedrive as our CRM for the past year, which has helped with follow-ups and communication.

Dropbox

For over a decade, Dropbox has been the main cloud for my files. And now it also helps with client project deliveries.

MailerLite

MailerLite is the tool I’ve used for email marketing campaigns for the past few years, for multiple projects.

Trello

I’ve been using Trello for managing projects that included teams, helping with workflow tracking & optimisation.

Slack

Slack has been the main tool for team communication that includes topics that can be covered fast and easy.

ChatGPT

I’ve been using ChatGPT to optimise the time spent researching and to find solutions for various problems.

Google Docs

We’ve switched from Microsoft Word to Google Docs for briefing documents to have the clients fill them in online.

Todoist

I’ve been using Todoist for a few years now to organise my tasks and projects and to plan them ahead.