Senior Designer • Design Systems for Brand, Product and AI

I craft and apply design systems that scale with your business

I partner with businesses at any stage, applying clear design systems that adapt across every touchpoint, and building brand-led AI systems around it.

Brand Design Systems
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Brand-Led Digital Experiences
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Years of Experience
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Work

Design systems in action

A selection of design systems applied in real business contexts, built to scale clearly and consistently across digital and physical touchpoints.

Solutions

Translating business objectives into brand-led systems.

Each solution is built around where your business is and where it needs to go.

Crafting scalable design systems from the start

I help new businesses craft scalable design systems from the start, defining a clear visual direction that can grow over time.

Refresh or rebrand an established business

For established businesses, I help refine or redefine brand identities that need more clarity, consistency, and room to grow.

Keeping design systems clear and consistent

As brands grow, I help maintain visual clarity and consistency, guiding the evolution of design systems across new touchpoints.

Applying systems across digital, product and AI

I translate design systems into websites, SaaS, digital products and AI-driven operations that are brand-led, clear and consistent.

For brands & creatives

Resources for design systems

A collection of design tools built from real brand design systems: fonts, templates, and resources created to help designers and brands apply clarity, consistency, and structure across their work.

Contact

Work with me

Let’s start by understanding where your brand is now and where it needs to go.

If you’re looking to clarify, evolve, or scale your brand, this is a good place to start. Whether you already have a clear direction or are still defining it, I work with businesses to translate objectives into coherent, scalable brand design systems.

Or email me directly at:

bogdan@casota.ro

How can I help?

First, help me understand your goals, context, and what you’re trying to achieve by answering a few quick questions. After that, I’ll get back to you as soon as possible to discuss next steps.