Challenge
The client needed a modern and serious brand identity for their new company, along with a bilingual website that would clearly present their audit and certification services. The brand had to feel trustworthy and professional, while maintaining a clean and structured design system across print and digital touchpoints.
Approach
Visual Identity
The first step was to develop a logo based on the initials of the full company name – Deutsche Cert Inspect. The design process was initiated using a structured brief compiled through guided questions and client input.
Multiple logo proposals were created, each combining minimalism with formal tone. The client selected the final logo from the first draft, without requesting revisions – a clear sign of alignment between the design direction and business goals.
The final logo was then used as the foundation for:
- Business card and letterhead designs
- A certificate template, used as an official deliverable for clients who successfully complete audits
Website Design & Development
The website needed to be bilingual, with clear structure, easy navigation and full alignment with the new visual identity.
The process included:
- Creating a web design system using the identity’s color palette and a matching web-safe typeface
- Designing and building each page in WordPress with Elementor Pro, incorporating client-provided content and curated stock imagery
- Ensuring clean layout, clear information hierarchy and easy scalability
- Finalizing the Romanian version before implementing the bilingual module and duplicating content in English
- Handling domain transfer and final server setup once development was complete
Results
- A clean and professional brand identity that visually communicates trust and clarity
- A bilingual, responsive website fully aligned with the brand system
- Print and digital assets ready for immediate use across communication channels
“A cohesive system built to scale, from visual identity to multilingual user experience.”
