Challenge
The client needed a strong and refined visual foundation for a new line of professional dental care products. The brand had to communicate clarity, strength, and high-end appeal, visually aligning with the values of purity, precision, and glow that define the product experience.
Approach
Visual Identity
We started by defining a visual identity that would feel modern, serious, and premium. The chosen logo is a minimal wordmark encased in a diamond shape, symbolizing:
- Strength and durability: referencing dental health
- Shine and glow: tied to teeth whitening and the brand’s promise
- A clean, scalable shape that fits packaging and digital applications
Packaging Design
Following the identity work, I developed packaging designs for the initial product line. The goal was to present the products as high-quality, premium options on the market. Each packaging layout reflected the visual identity’s core principles: minimalism, confidence, and clarity.
Website Design
Once the packaging was complete, we moved to digital, building a presentation website that showcased the brand and its product line. The process included:
- Defining a design system for the web, based on the identity (typography, color, layout rules)
- Creating individual product pages with clear structure, integrating both text and media content provided by the client
- Ensuring the entire layout felt modern and trustworthy, matching the physical branding
The website was built in WordPress using Elementor Pro, with a fully custom design tailored to the brand’s visual tone and audience expectations.
Results
- A cohesive identity system that transitions seamlessly from packaging to web
- Packaging designs that elevated the perceived quality of the product line
- A responsive, easy-to-navigate website that clearly communicates product value and brand positioning
“From logo to shelf to screen, SHINE was built to reflect clarity, trust, and visual polish at every touchpoint.”
