Challenge
The client was preparing to launch a new business in the thermoformed packaging space and needed a strong, cohesive brand identity that would scale across all touchpoints — from print and digital materials to an informative website. The key objective was to present a professional, modern, and technically grounded brand image that would resonate with their industrial clients.
Approach
We began with a structured briefing session, identifying the brand’s target audience, tone, and visual preferences. From this foundation, we shaped a clear visual direction grounded in the client’s values and future business goals.
Logo Design
The final symbol was built from the initials “G” and “V”, arranged to form a box-like shape — directly referencing the idea of packaging. A modern sans-serif font was selected to reflect the brand’s technical edge and innovation, referencing the CNC precision tools used in production.
The color palette was built around the client’s preferred tones, creating visual continuity with their internal references and taste.
Visual Identity System
We created a short logo guide to act as a lightweight design system — outlining colors and typography usage for future consistency. The visual identity was then applied across:
- Business cards, letterhead, and email signature
- Flyers and promotional banners
Website Development
After setting website objectives through client interviews, we:
- Defined structure and content based on brand and business needs
- Built a design system (colors, buttons, text styles) aligned with the logo guide
- Created wireframes to ensure alignment between user goals and content hierarchy
- Implemented the design using WordPress + WPBakery, ensuring a responsive experience across devices
Results
- A modern and functional brand visual identity, aligned with the client’s values and industry standards
- A fully responsive website, consistent with the visual identity system
- A set of brand assets ready for future expansion — from digital to print
“A packaging company with a brand as precise and structured as its products.”
